The Story Behind BASALT
What started as a simple experiment in texture quickly evolved into a full-scale brand identity project. My goal was to answer one question: "What if nature's strongest geometry—the basalt column—was engineered into wearable armor?"
The Process:
This project took weeks of rigorous iteration. The challenge wasn't just creating a cool jacket; it was establishing a consistent visual language across distinct environments. I had to act as a strict Art Director, rejecting hundreds of concepts to find the perfect balance between "dirty" expedition realism and clean, studio-grade product design.
This project took weeks of rigorous iteration. The challenge wasn't just creating a cool jacket; it was establishing a consistent visual language across distinct environments. I had to act as a strict Art Director, rejecting hundreds of concepts to find the perfect balance between "dirty" expedition realism and clean, studio-grade product design.
The Outcome:
From the "glitch" typography representing the digital interference to the heavy "Monolith" packaging, every pixel was curated to tell a cohesive story. BASALT is a testament to how deep a concept can go when you treat a digital idea with the same respect as a physical product.
From the "glitch" typography representing the digital interference to the heavy "Monolith" packaging, every pixel was curated to tell a cohesive story. BASALT is a testament to how deep a concept can go when you treat a digital idea with the same respect as a physical product.
Role: Art Direction, Branding, Product Design, 3D Visualization.
Year: 2026
Location: Warsaw, PL
THANK YOU FOR WATCHING. Designed by KIRCHA Warsaw, 2026.